Axiom’s Ultimate Customization:
Victor Vinyl Gets Real
When Axiom began selling online directly to our customers through our website instead of through retailers, we were thrilled with the wealth of ideas that emerged. Instead of guessing what you wanted, we heard directly from you, on the phone, in emails, and on our message boards. We began adding to and modifying our existing speaker lineup in response to your suggestions.
Black finishes dominated the loudspeaker market for years, but as soon as we heard from you directly it became clear that three basic synthetic finishes weren't nearly enough to satisfy you. We added a fourth standard finish, and then, encouraged by your response, we added the Custom Shop – expanding the customer choices to 16 vinyl finishes with six possible grille colors.
The success of that program led Ian Colquhoun and Joe Vassallo to “dream big” - what if they could figure out a way to leave the choice of finish entirely up to you? It took nearly a year of planning and training, but eventually a new program evolved that offered an almost-unlimited selection of finishes to Axiom customers, all produced at our factory in Canada. Now you can choose from six real-wood veneers, each of which come with six stain options, three gloss options, three accessories options, and six grille options. As if that weren't enough, we also launched custom matching, where you can send in a sample of cabinetry – a wood sample, a drawer or a door or a shelf - and we match their loudspeakers to it, creating a seamless designer look.
Once you place an order, the Custom Wood Studio kicks into action, creating a wood sample for your approval and ordering the system from the wood shop. After you approve the stain, gloss and accessories, each part of your system is hand-finished, undergoing several applications of wood stain and gloss or satin varnishes. In the case of our high-gloss finishes, there are 12 coats hand-applied to the speaker, with numerous sandings and buffings in between.
So just how many options are there? Between the real-wood finishes, the custom-vinyl finishes, and the standard finishes, there are an astounding 2,082 possible renderings of each speaker! Counting only our 21 main speaker models and excluding the computer speakers or outdoor speakers, that makes an astonishing 43,722 varieties of speaker finishes on offer at Axiom. Any one of those is available to you in six weeks or less. This unprecedented number of choices makes Axiom North America's most efficient custom speaker building studio.
Click here to watch a video of the making of a custom Axiom speaker.
Let us help you choose the perfect equipment for your room. Call our experienced team at 1-866-244-8796 or send us an email.