The Audio Technica AD700 are unique. They are purple and have a very unique design. The build quality is very good but not as rugid as the Shure. These headphones are massive and are so comfortable. If comfort is your thing, these would be one of the headphones to consider. The AD700 also have very good sound quality but are different than the MS1 and 440. The treble is not as detailed but they make up for it in soundstage. There is a lot of hype about the soundstage on this headphone and they are correct.
