Axiom Home Page Forums General Discussion What's New At Axiom LFR1100 Active

just reread this....Your sales guy knows his main customer is not the type who trusts his own ears to evaluate excellence. Remember in this realm excellence is dictated by the price tag (and that someone somewhere said it was excellent)

No point in doing a bind test ... he obviously is not going to sell you.

the LFR would be of no interest to him as he could not sell it ... it’s not expensive enough to be any good and definitely not expensive enough to impress. He would probably lose a costumer just trying to convince them it was better then the $$$ speaker. Not only that but one Magico sales most likely brings in 10 to 20 times what an LFR sale would.

If you were that sales guy you’d probably throw yourself out

rriev - You actually just described why audio stores are almost extinct. They no longer serve the customer - they are merely looking for the quick buck.

As an auto dealer who also spent 2 years working in an audio store when audio was HUGE, I know how much we have had to change in the last 35 years.

For example, when our parent company (in my case, FCA) comes out with a new product, the manufacturer will bring the most esteemed competitors to what is known as a "ride and drive."

We get the chance to drive our competition's vehicles and compare them to ours. We have embraced a well educated consumer and LOVE it.

Audio, on the other hand, went to opposite direction.

More people get cars and really understand them. It’s easy to experience how well it accelerates, corners, etc. A lot of things about a car are easier to quantify (0 to 60 in xx sec) ... It leaves less room for snake oil ... it’s still there just not as blatant.

I think audio is much harder to understand. It not obvious to the average buyer what to even listen for (How many go into a store with test tracks of music in hand). It’s much harder to quantify and a lot of what is quantifiable takes some in depth understanding. How many of your friends understand what dB is and what it means to be 3,6, or 10db down. Even something as quantifiable as power is complex. A 200 watt receiver is what? Most assume 200 per channel all channel driven but that’s never the case (unless its stated)... There is a reason the snake oil is rampant.

Should add “into whatever speaker they happen to own” here.

It appears that the LFR-1100 actives will ship next week.

Europe is reporting pin-point imaging on a massive 3D soundstage with life-like micro and macro-dynamics. That's for the fully active bipolars. So the LFRs should be better.

Mojo - Can you direct to the article about bipolar active speakers in Europe?

https://www.audiocircle.com/index.php?topic=149861.260

Aug 26 post from Dario.

Thanks! It's going to be fun!

Is the barn ready for me and bLuLu?